Beacon Blog
Step-by-Step: How Beacon Helps Your Association Choose the Right AMS. Faster, Smarter, and With Confidence
Replacing an Association Management System is a high-stakes decision.
Budgets are tight. Staff time is limited. And the cost of choosing poorly isn’t just money, it’s months of rework, frustrated staff, and credibility hits with your members and board.
Beacon was created to simplify and streamline the process.
We give your association a clear, defensible path to the right AMS by combining research-backed analysis with real-world expertise. The result is a faster, lower-stress selection that your team trusts and your leadership can sign off on.
This page walks you through how Beacon works, why associations use us, and exactly what you get at each step of the process.
You’ll also see which steps are included in each pricing plan (Self Service, Consultant Review, and Facilitated) so you can pick the level of support that fits your capacity and risk profile with confidence.
What Beacon Does (and Why)
Most AMS searches go sideways for a few predictable reasons:
- The team spends months assembling requirements and wrangling vendor lists, but still ends up with a too-wide field and not enough direction.
- Demos turn into theater. Vendors show their best features, and don’t address your most challengin scenarios.
- Decision meetings devolve into “who liked which demo,” without comparable data, a clear rationale, or a total cost view.
Beacon fixes this with a simple premise: use structured analysis to narrow the field to those vendors that are most capable of meeting or exceeding your unique requirements. This then forces an apples-to-apples comparison, with added expert perspective exactly where it matters.
We do it vendor-neutrally (we accept no commissions), and we design every step to reduce your staff lift while increasing decision quality.
What you get is clarity: a shortlist you can trust, demos that stay in your reality, and a decision process that makes sense.
Note: Beacon has 30+ AMS products in our system which virtually covers the entire product-first AMS market. If you go DIY, you’ll be likely only vetting a handful.
The Beacon Process, Step by Step
(Each step below shows the plan(s) it’s included in, for easy scoping before you buy.)
1) Assessment to Identify Your Unique Needs
We start with a structured interview, with skip logic that takes anywhere from 1-2 hours to complete. It’s our goal to understand your goals, pain points, and must-have outcomes. Then we convert that into measurable selection criteria, so every decision maps to your real-world situation.
Included in: Self Service, Consultant Review, Facilitated
What this solves: Alignment. Instead of “features we saw in a deck,” you get a shared definition of success that anchors the entire process. That alignment reduces internal friction later and speeds up decisions.
2) Heatmaps: Who Meets Core and Challenge Requirements
We build visual, color-coded match scores across your core needs and edge-case challenges. At a glance, you’ll see who clears the bar, who’s close, and where vendors fall short without clicking through endless tabs.
Included in: Self Service, Consultant Review, Facilitated
What this solves: Focus. The heatmap collapses an overwhelming vendor universe into a prioritized set of candidates – derived from ,your specific needs identified in the survey – so your team stops researching and starts evaluating.
3) Exclusion List (and Why)
We remove poor-fit platforms up front and document the reasons in plain English. That keeps non-starters from creeping back into conversations and saves your team hours of avoidable meetings.
Included in: Self Service, Consultant Review, Facilitated
What this solves: Time. You won’t waste cycles on vendors that simply can’t meet critical requirements, no matter how polished their pitch.
4) “Pros & Cons” Matrix of Your Top Three Finalists
We present a side-by-side view that highlights trade-offs, risks, and differentiators in relation to each shortlisted candidate, grounded in your criteria and real product behavior not wild marketing claims. You’ll see the strengths and watch-outs clearly.
Included in: Self Service, Consultant Review, Facilitated
What this solves: Trade-off clarity. Instead of arguing abstractly, your team can discuss concrete differences that tie back to your needs.
5) Pricing Summary: Implementation and Annual Costs
We assemble transparent numbers for implementation, subscription tiers, and likely add-ons. We also call out cost drivers and negotiation levers, so leadership sees total cost of ownership, not just a first-year teaser.
Included in: Self Service, Consultant Review, Facilitated
What this solves: Sticker shock later. You’ll go into demos and decisions with realistic budget expectations and fewer surprises.
6) Custom Vendor Demo Script (Built Around Your Workflows)
We design scripted demo scenarios that force vendors to show precisely how they’ll handle your most challenging processes. This keeps demos honest, comparable, and relevant so your team evaluates substance, not sizzle.
Included in: Self Service, Consultant Review, Facilitated
What this solves: Demo theater. Vendors follow your script, not a highlight reel. You’ll finally see how each system performs to your exact requirements.
7) Staff Survey Mapped to the Demo Script
After each demo, stakeholders complete a short, structured survey aligned to the script. It turns opinions into comparable scores and narrative notes, giving you a defensible read on what worked, what worried people, and why.
Included in: Self Service, Consultant Review, Facilitated
What this solves: Apples-to-apples feedback. You’ll get clean inputs for discussion and a documented record leadership can trust.
8) Consultation with a Market Expert
You’ll meet with an independent expert who’s seen the patterns across the AMS market. We clarify trade-offs and vendor claims, flag gotchas, and recommend next steps tailored to your context.
Included in: Consultant Review, Facilitated
What this solves: Blind spots. If your team hasn’t run dozens of selections, it’s easy to miss the landmines. We won’t.
9) Expert Feedback on Your Situation & Goals
We deliver written guidance that reflects your constraints, culture, and ambition. We highlight fit, surface risks, and suggest the smartest path forward so your team aligns around what actually matters.
Included in: Consultant Review, Facilitated
What this solves: Alignment at the executive level. You’ll have a concise, vendor-neutral perspective to share with leadership.
10) Scoring Summary of Demo Surveys
We roll up scores and comments by vendor and requirement. You’ll see consensus and outliers quickly, then use the data to focus the decision conversation and finalize next steps.
Included in: Consultant Review, Facilitated
What this solves: Endless debate. The summary turns disparate opinions into actionable insight and a clear recommendation path.
11) Consultant-Facilitated 90-Minute Finalist Demos
We plan the agendas, keep vendors on script, time-box Q&A, and ensure apples-to-apples coverage. The result: disciplined, comparable demos that reveal real-world fit while protecting staff time.
Included in: Facilitated
What this solves: Vendor spin and scheduling drag. Demos stay fair, focused, and productive.
12) Consultant-Facilitated Decision Process & Contract Review
We structure the decision meeting, document the rationale, and provide next-step checklists. We also conduct a light contract review to flag risk areas and negotiation opportunities. You sign with confidence, not pressure.
Included in: Facilitated
What this solves: Analysis paralysis at the finish line—and post-signature regret.
How Long Does It Take?
By plan
Self Service (typical: 6–8 weeks; fast track: 4–5 weeks; extended: 8–12 weeks)
- Weeks 1- 2: Discovery → selection criteria, initial heatmap, exclusion list, finalist shortlist, custom initial demo script, staff survey setup, pros/cons matrix, pricing comparison.
- Weeks 3 – 5: You schedule and run finalist demos using our finalist script.
- Weeks 4 – 7: Finalist survey summary.
- Week 8: Internal decision meeting and next steps.
Driver: Your internal scheduling cadence. Pre-booking demo compresses this dramatically.
Consultant Review typical:
- Same core milestones as Self Service.
- Add targeted expert consults and written feedback after demos.
- We compile the scoring summary to focus your decision meeting.
Driver: Time for stakeholder consults and feedback cycles (we keep these tight).
Facilitated (typical: 6–8 weeks; fast track: 5–6 weeks; extended: 8–10 weeks)
- We run the show: structure and host 90-minute finalist demos, keep vendors on script, synthesize scores, facilitate the decision, and conduct light contract review.
Driver: Vendor + stakeholder availability. Because we coordinate centrally, this plan often lands the fastest end-to-end.
Pricing: Which Plan Fits Your Team?
Self Service — $2,500
You want a data-led shortlist, rigorous tools (heatmaps, demo script, staff survey), and you’re comfortable running demos and decisions internally. This is the fastest, lightest-lift path if you have a capable project lead and an aligned team.
Consultant Review — $6,500 (Most popular)
You want everything in Self Service plus expert oversight at critical moments. We’ll validate your direction, provide written guidance, and summarize the team’s demo feedback. If you want higher confidence without full facilitation, start here.
Facilitated — $12,000
You want end-to-end orchestration through demos and contracts. We manage finalist demos, synthesize results, guide the decision, and review contracts—so your staff stays focused while the process moves quickly and fairly.
Get Started
Why Associations Choose Beacon Tech Research
- Vendor-neutral, no commissions. We work only for you. Full stop.
- Data + experience. A research-backed engine to narrow the field, plus market expertise to interpret edge cases and trade-offs.
- Clarity at every step. You’ll know why each vendor is in or out, with documentation you can share upstream.
- Less staff lift. We cut the noise, keep vendors on script, and make the most of every hour your team invests.
- Safer than DIY – Don’t frustrate your board or members by making the wrong choice. You don’t know what you don’t know.
- Save Time – Lessen staff time and effort so that they can focus on members and you can get to implementation faster.
- Better than AI – AI can hallucinate and only works on public, general information with no expert guidance around your most challenging requirements.
FAQs
Do we need an RFP?
Many associations don’t. Beacon’s process gives you the selection rigor you want without a heavy, months-long RFP. If your procurement requires one, we’ll align our outputs accordingly.
What if our needs change mid-process?
If priorities shift, we adjust the analysis and update the heatmap and matrices so your selection stays aligned.
What happens after we choose a vendor?
If you want ongoing support, we’ll scope it separately. Beacon is available to facilitate the implementation including change management, data migration, and we ensure that you get what you paid for on the stated schedule.
Ready to get started?
(your association, society, or non-profit email). A Beacon team
member will contact you to answer any questions and provide
you with access to your initial intake questionnaire.
